SEO How To Naming Image Files

OSPREY CATCH A GLIMPSE (Pandion haliaetus, Balbuzard pêcheur, OSPR) Lake Blue Cypress, Florida. Image Copyright ©Christopher Dodds. Canon EOS-1D MKIV, 500mm F4 IS & 1.4X Extender III. ISO 1,600  f/5.6 @ 1/2,500s Manual. PURCHASE A PRINT or LICENSE IMAGE FOR PUBLICATION HERE.

Here's another Osprey from my recent Ospreys Galore and so much more workshop/safari at Lake BLue Cypress in Florida. We had many opportunites to photograph Ospreys returning to their nests with fish. Be sure to sign-up early for next year and avoid the planned $100.00 price increase.

Naming an image with a descriptive file name is a crucial step to selling more images on-line. I can't tell you how often I see missed sales opportunities for great images because the photographer used some sort of code to name their images "30d-070826-7186.jpg". Worse yet, is leaving the file number that was created by the camera when they pushed the shutter button "img_0983.jpg".

Search engines can't interpret an image and decide what the subject is; you need to tell it what the subject is. For birds, I typically include the English, French and Latin names of the species, the four digit American Ornithologists' Union alpha code and my name separated by an underscore or hyphen and ending in the original file name as created by the camera to avoid duplicates "Osprey-Pandion-haliaetus-Balbuzard-pecheur-OSPR-CDODDS_74F2591"

The Business of Photography: The Business Plan

Red Fox Vulpes vulvas (renard roux). Algonquin Provincial Park, Ontario. Image Copyright ©Christopher Dodds  www.chrisdoddsphoto.com All Rights Reserved. Canon EOS 1DsMKII, 70-200mm F2.8 IS @ 70mm Hand-held. ISO 500, F3.2 @ 1/125s Manual mode. Ambient exposure using  Sekonic L-358 Flash Master Light Meter. Full Frame. CLICK HERE TO BUY A PRINT OR LICENSE IMAGE FOR PUBLICATION.

The Business Plan

One of the biggest mistakes many people starting a business make is not having a business plan. A business plan can be as simple as a Mission Statement and as complicated as you feel necessary. Think of a business plan as a roadmap; Where are you going?, How are you getting there? Are you headed in the right direction? and what to do if you make a wrong turn. A well written business plan is also a great tool to measure your successes and failures as a business person if reviewed periodically.

I don’t want to deceive you, so I’ll make it clear to you now that I don’t know any other photographers that actually have a business plan. I am asked, quite often, how to get into Nature or Wildlife Photography as a profession. I also have regular conversations with other successful photographer friends (Jewelry and studio photographers) about how they plan on getting to the next level; both as a photographer and as a business person. A well written business plan will help you see where you want to go, and how to get there.

I’m sure you all have a plan and have though about where you want to be in five or ten years. All I’m suggesting is putting it in writing and making it an annual event to review and modify things. How often have you had a great plan or idea, only to forget it within a short period of time?

Here’s some simple steps to a successful Business Plan:

Define who you are as a photographer and identify key strengths and weaknesses. Review your photography and identify a specialty and or passion. What makes your clients choose you and why are you different than a stock agency or other photographer? Create an executive summary, or mission statement, that will become the first part of your business plan. This need only be a few sentences long and it is essentially a summary of your findings.

Define your market as a photographer. In what area of photography do you see yourself fitting best? Who are your potential clients? Do you want to sell image rights for publication? or sell fine art prints to collectors? or both? What age group and gender are those clients. If you want to sell images to magazines for publication, who works for the magazines, and who buys those magazines? This section is a summary of your product, your service and your target clients.

Define your Competition. Now you know who you are, what product, or service you offer and who is your likely client. It’s time to think about who else is out there doing the same thing as you, and why you are a better, more logical choice for your client. What do you offer that your competitors don’t?

The last section deals with finances. Identify how much money you need to make to keep your head above water without falling into debt. Essentially a spreadsheet with a list of your expenses that should include: Living expenses like food, clothing, housing (mortgage, insurance, taxes and repairs), Utilities (heat, air conditioning, electricity, gas, water, etc) Transportation (Car payment, Insurance, fuel and repair) and health / disability insurance. Don't forget contributions to an emergency fund; you never know when you have to replace a roof or have a sudden financial crisis. Make a list of the monthly costs and multiply by 12 to figure out just how much money you need (after taxes) to survive a year without falling into debt.

Once you establish how much you need, it’s time to figure out how, or if, you can get there. How much do you sell your product, or service for?, and how much does it cost to produce? If you are a wildlife photographer, then you should make a list of your overhead expenses like photography equipment (cameras, lens, etc.), Office, or production, equipment (computers, printers, etc.), travel (transportation, lodging and food) expenses, professional services (like accounting), business liability & equipment insurance, equipment repair and rental, advertising and promotion costs, office supplies and communications (telephone, internet and mobile phone). You get the picture.

Now add your annual personal expenses (plus income tax) to your annual professional expenses. Do you think it is feasible to sell enough product or service to cover these expenses? Let’s say you sell fine art prints for $100.00 each. You determine your material cost to be $32.00 (ink and paper). You have a gross profit of $68.00. How many prints (think $68.00) do you need to keep yourself afloat? how many do you need to sell to put some savings aside for a bad year (or two) or a catastrophic medical or mental event? (laugh, but most business people suffer one, or the other, at some point in their career) oh, did you think about retirement savings? ... Perhaps a few more than you initially thought - but you knew that, right? (smile).

Now that you have a plan in writing, it's much easier to stay on track. If you make the small effort to review and ammend your plan from time to time, you have a much better understanding of where you have come from, where you are and where you are going.

The Business of Photography: Negotiation

  

Snowy Owl Blast-off Bubo scandiacus (Harfang des neiges) Quebec. Image Copyright ©Christopher Dodds www.chrisdoddsphoto.com All Rights Reserved. Canon EOS 1DsMKII, 300mm F2.8 ISO 200, F9 1/1600s Manual mode. Full Frame. CLICK HERE TO PURCHASE A PRINT or LICENSE AN IMAGE FOR PUBLICATION.

Top 10 Negotiation Tips:

To succeed in any business, particularly as a photographer, we have to compromise from time to time. The trick is to compromise without loosing what you really need to accomplish your goals.

1. Learn to ask for what you want: We often fail to ask for a better price or better terms because we are afraid of failure. A good negotiator starts with a clear understanding of what they want, and what they don’t want. People new to negotiation feel it’s awkward to ask for a lower price or better terms. Anyone trying to buy or sell anything will be happy to consider any reasonable offer to help close the deal.
2. Eliminate disadvantages by acting quickly and decisively. Having a plan and knowing what your goals are is the best way to react quickly to offers or counteroffers. In todays connected world, waiting to reply during negotiations allows the other party time to seek other options.
3. Deal with the decision maker, but don’t be afraid to have someone who isn’t the decision maker negotiate for you. Use the power of your friendships with other people in the organization you are dealing with to help move the negotiations along in your favour.
4. Learn to listen. If you are talking; then you are not listening. Good negotiators are good listeners and good communicators. Those that do all of the talking during the negotiation process are usually the ones who loose; they don’t take the time to hear the other sides needs and concerns. By learning to listen, the other side will quite often tell you everything you need to know to win.
5. Leave your emotions out of the negotiation process and keep your cool. The moment you get angry is the moment you loose. You should not avoid discussing important issues, just avoid discussing them in a heated argument. Negotiations should not be arguments, but avoiding tough issues is not productive.
6. Don’t make a threat unless you are ready to follow through. 
7. Remember the power of conversation. It’s easy to misinterpret the tone of an email. Don’t be shy to pick-up the phone and make a phone call. Embrace the spoken word.
8. Don’t negotiate away from what’s important to you. Remember rule number one.
9. Don’t be afraid to walk away from a bad deal. Better to have no deal than one you will regret with time.
10. Get it in writing. I find the best usage licenses are the ones I’ve written myself. Using a standard form contract is a good indication that no negotiations took place.